Finding a job
Marketing & PR
Finding a job
There are various routes into this highly competitive industry. Employers expect recruits to have an understanding of new media, and they particularly value creative, innovative individuals. Journalistic skills are also highly regarded. Analytics have never been more important in this sector and the increase in social media use has created a huge dataset that marketers can utilise to improve analysis of consumer behaviour. Databases are used to better understand segments of the market and move towards direct marketing, helping to build long-term customer relationships. Graduates with numerical and analytical skills who are able to exploit databases are therefore in high demand.
The industry is broadly divided into those who work for specialist agencies, and those who work in-house for an organisation, the latter of which could be across sectors as diverse as finance, technology, charitable organisations, educational institutions or local government (to name but a few).
On this page, you will discover key types of opportunities in this sector, useful job sites to be aware of, and top tips for securing a graduate role!
We recommend starting your search using our online jobs board, MyCareer. You can also find general online job boards and advice through our Graduate Jobs page.
Sector Specific Job Boards
Recruitment agencies
Recruitment consultants work with individuals to help them find suitable work to match their skills. Agency Central is the UK's leading recruitment agency directory. An advanced search and filter system finds the agencies which match your needs.
Are you looking for a role in Hampshire? Our Graduate Recruitment Consultancy can help!
If you're in the final year of your degree, you can register for support from our Graduate Recruitment Consultancy. They work with over 3,000 employers in the local area to place our students into fantastic graduate careers.
Speculative applications
Speculative applications involve sending a CV and cover letter to an employer to ask if they have any vacancies, even if the company is not currently advertising for a role. They're a great way to access "hidden jobs" that go unadvertised.
Submitting a speculative application shows your interest in a specific company and your willingness to go above and beyond to develop your skills and understanding of the industry.
Learn how to send a speculative application
Start your own business
Freelancing is another popular career path for those in accounting, finance and economics. Many rely on their portfolio, self-promotion or networking to generate work. Our Student Startup team can offer further support with freelancing and starting your own business.
Keep up-to-date with the industry
It's good to keep up-to-date on sector developments and track any vacancies coming up. Below are some great resources to help you research opportunities available. The knowledge gained through your research may help you to target your applications and will help when preparing for interviews.
- IPA - Comprehensive information for agencies in UK's advertising, media and communications industry
- Chartered Institute of Marketing - Information and advice on the sector, the skills you will need and how to go about getting that first break. It provides an overview of the marketing industry, compares agency and in-house positions, and looks at typical hours and salaries in marketing.
- Chartered Institute of Public Relations - General information about public relations aimed at individuals interested in starting a career in the PR profession
- Institute of Digital Marketing - Training, networking, events and job vacancies within the digital marketing field.
- Campaign - Campaign provides vital, in-depth and up-to-the-minute information on the rapidly changing world of media, marketing and advertising. Useful guide to agencies and to trends.
- Marketing Week - Latest news in the marketing sector and job vacancy listings
- The Advertising Association - The Advertising Association website contains the latest industry news and the latest Advertising Association publications on policies and research
- Catalyst - The magazine of the Chartered Institute of Marketing allows you to explore current issues in the marketing industry, follow the latest trends and gain advice on marketing practice
- PR Week - PR Week UK is a weekly magazine for public relations professionals working in all areas of public life. It is a source of news, analysis and opinion.
- The Drum - Up-to-the minute information on the latest news and trends in the marketing industry
